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OK, we now know exactly why Snapchat has recently pushed the idea of being called a "camera company."
Snapchat CEO Evan Speigel on Friday evening unveiled the tech firm's first hardware product in the form of video-recording, sunglasses-styled eyewear, according to The Wall Street Journal. The one-size-fits-all devices, called Spectacles, will be available this fall for $129.99 from Snap Inc., which is the tech player's new corporate name.
The fresh moniker and suddenly diversified portfolio also point to a probable IPO that has been rumored for weeks.