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Snapchat teamed up with Squanch Games to bring its new comedy-action title, Trover Saves the Universe, to life via augmented reality.
Pointing the Snapchat camera at the key art on the box for Trover Saves the Universe, and then pressing and holding to scan, unlocks a lens that contains the voice of Trover, supplied by Justin Roiland, one of the creators of Adult Swim hit Rick and Morty.
Snapchat said more than 70% of its daily active users engage with lenses every day, spending an average of 30 minutes on the application daily.
The first scene in the game also has a hidden lens that can be unlocked via the Snapchat app.