Snapchat Is Trying to Lure Brands That Already Run Vertical Video Ads on Instagram Stories

Its Accelerate for Social program dangles credits to new advertisers

Snapchat has begun dangling free ad credits to non-Snapchat advertisers that have run vertical video ads on Instagram Stories, as well as on other platforms including Pinterest and mobile publishers AdColony, ChartBoost and Vungle.

Snap Inc.’s sales department and Snapchat Partners have been reaching out to brands to gauge their interest.

Snap is directing those brands to Accelerate for Social, where they are asked to provide their names, work email addresses, Snapchat business account IDs (with a link for those without them to create them), PDFs of documents such as invoices to prove that they have run digital ads during the past three months and the vertically oriented creative that they would like to run on Snapchat.

Brands that are selected to participate will receive Snapchat ad credits worth “several hundred dollars,” a source told Kurt Wagner of Recode.

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