Snapchat Is Taking Over a Bar for Its First Time as SXSW Sponsor

The company will set up at the Parlor Room

For the first time, Snapchat will be a sponsor of the annual South by Southwest festival, and it’s taking over the Parlor Room bar in downtown Austin, Texas.

From March 10-12, Snap Inc. will hold a variety of talks for all SXSW festivalgoers, the company said, during which Snap executives and other partners will discuss the future of social media and technology. Panel discussions will also include representatives from agencies including TBWA and Engine, along with media companies such as HBO and Giphy.

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