Snapchat Is Partnering With Amazon to Test a Visual Search Tool

The feature will make it easier to identify and purchase products

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon.

The companies are announcing a partnership for a “visual search” feature, which will let users point Snapchat’s camera app at items to find them within the ecommerce giant’s inventory.

The idea, according to Snap, is to turn the camera into a type of cursor that makes it easier for identifying products and buying them on the spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in