Mobile

Snapchat Is Opening Up Its Marketing Platform to All Ad-Tech Players and Agencies

Will it help the app’s desperate race to attract small advertisers?

Snapchat is fully opening up the advertising spigot.Courtesy Getty Images
By Lauren Johnson

February 13, 2018

Sixteen months ago, Snapchat started testing the water with ad tech and programmatic buying. Now, it’s going all-in and opening up its marketing application programming interface (API) to give a flood of companies access to its ad-buying platform and potentially more data.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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