Snapchat Is Making It Easier for Stories to Appear on Other Apps

Tinder and Houseparty are the first partners

Snapchat is tearing down its walled gardens, one Bitmoji at a time.

Announced at the Snap Partner Summit in Los Angeles, the company introduced a new tool dubbed “App Stories” in Story Kit, its developer platform. With App Stories, other apps can now bring Snapchat Stories into their own ecosystems. So, instead of letting other companies simply replicate the “stories” experience, Snapchat is making it easier for these stories made on its app to exist on other platforms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in