Snapchat Is Making App Install Ads More Targeted With Deep Links

Could be big for games and retailers

Snapchat has built out a new part of its ad-tech stack to connect app installs with links automatically. Getty Images

Snapchat’s ad-tech pipes are getting a little deeper.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.