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A year ago, TechStyle—the parent company to ecommerce brands Fabletics, JustFab and ShoeDazzle—began running Snapchat ads to promote shoe and apparel merchandise. But like other stats-obsessed ecommerce companies, TechStyle’s advertising has one goal: Sell more stuff, and the retailer didn’t have a direct way to tell if someone bought a product after seeing an ad.
In recent weeks, the retailer has been one of the first advertisers to test Snapchat’s long-awaited conversion pixel that allows advertisers to create pieces of code on websites to track specific actions that someone takes after seeing an ad.