Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Stats

Tool will tie together website traffic and ad exposure

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

A year ago, TechStyle—the parent company to ecommerce brands Fabletics, JustFab and ShoeDazzle—began running Snapchat ads to promote shoe and apparel merchandise. But like other stats-obsessed ecommerce companies, TechStyle’s advertising has one goal: Sell more stuff, and the retailer didn’t have a direct way to tell if someone bought a product after seeing an ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in