Snapchat Is Creating Original and Exclusive Content With Discovery Communications

Collaboration will include a new series and scenes from TV shows

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Looking for more myths to bust or sharks to find? Discovery Communications is hoping viewers will turn to the deep blue sea of Snapchat.

Today, the entertainment company announced an agreement with Snap Inc. to create short-form vertical video shows exclusively for Snapchat. In the next few months, Discovery said, the two companies will collaborate on a new “mobile-first” series and exclusive content based on hit programming like Shark Week and MythBusters.

In addition to creating the shows, Discovery and Snap will work with advertisers on sponsorships for the content.

“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” Nick Bell, Snap’s vp of content, said in a statement.



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