Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.
Snapchat continues ramping up its commerce platform as the Los Angeles company tries to keep up with Facebook.
After introducing “Shoppable AR” lenses in April, Snapchat is now testing Shoppable Snap and Story ads that can run both on the “Discover” page of the app and between stories. Additionally, Snapchat is letting any advertiser use the Snap
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