Snapchat Introduces 3 New Capabilities of Its Augmented Reality Lenses With ‘Shoppable AR’

Features focus on social commerce and engagement

Snapchat is releasing "Shoppable AR" lenses with four partners today. Snapchat

Snapchat is opening up the floodgates, letting advertisers bring real-life shopping experiences to the digital platform.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.