Snapchat Hopes to Heat Up During 2020 Summer Olympic Games in Tokyo

Over 80 million unique users globally viewed 2018 Winter Games content via its platform

U.S. Snapchatters viewed more than 16 billion filters and 15 billion lenses during the 2018 Olympics Snapchat

More than 44 million unique viewers in the U.S. watched NBC Olympics-partnered content during the 2018 Winter Olympic Games from PyeongChang, South Korea, up over 25% from the 2016 Summer Olympics in Rio de Janeiro. So, what will the 2020 Summer Olympics in Tokyo bring? David Cohen is editor of Adweek's Social Pro Daily.