Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation

Moviegoers at select theaters can scan Snapcodes on standees to access it

Fast & Furious Presents: Hobbs & Shaw debuted in theaters Friday Universal Pictures/Snapchat

Universal Pictures is backing Friday’s theatrical release of Fast & Furious Presents: Hobbs & Shaw with a new activation using Snapchat’s augmented reality marker technology.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.