Snapchat Debuts Snap Games Real-Time Multiplayer Gaming Platform

Non-skippable 6-second commercials are available to brands

Monetization options for Snap games will be expanded as the platform evolves Snapchat

It’s all fun and games on Snapchat following Thursday’s rollout of Snap Games, a real-time multiplayer gaming platform featuring original titles, as well as games from developers Game Closure, PikPok, Spry Fox, ZeptoLab and Zynga. David Cohen is editor of Adweek's Social Pro Daily.