Snapchat Monday introduced Snap Focus, a new learning portal aimed at teaching agencies and marketers how to best take advantage of the application’s suite of ad products, designs and feature sets.
Snap Focus covers topics including: audience and communications planning; brand strategy; creative development; and media buying.
It debuts with six courses covering the Snapchat community, ad formats, creative best practices and optimizing media campaigns in Ads Manager.
Visitors can choose to complete the entire certification or focus on courses that interest them the most, and those who do complete the process are certified free-of-charge.
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