Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Snapchat is the social network of choice among teens in the U.S., with Facebook declining in that age group but maintaining its grip on older users, according to the latest findings from eMarketer.
eMarketer pointed out that Snapchat roared passed Facebook in 2016 as the most popular social platform among U.S. teens, adding that it expects the two platforms to continue in opposite directions, with Snapchat adding 1.2 million new teen users by 2022, while Facebook sheds 2.2