Snapchat Is Dominating the Cannes Skyline With a Ferris Wheel at the Festival’s Entrance

And of course there's a lens to go with it

Snapchat's Cannes activation is outside the Palais. Photo: Lauren Johnson

CANNES, France—Snapchat’s advertisements—particularly the out-of-home variety—are known for cryptic copy and fun messaging that only its millions of loyal users can decipher. But for Cannes, Snap is going big with a splashy Ferris wheel that’s already the talk of the Croisette.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.