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Snapchat has always seemed to march forward on its own terms, at times almost in the mode of "damn the torpedoes, full speed ahead." So it shouldn't be a surprise that under its new moniker, Snap Inc., it is still giving the industry's rules a reboot, underscoring a style of disruption that remains the mobile media company's modus operandi.
Four years ago, when the Snapchat app launched, older people shook their heads at the idea of disappearing messages.