Social Pro Daily

Snapchat Begins Testing Dynamic Ads That Work Off Brands’ Product Catalogs

Several design templates are available for the format

Made-for-mobile templates and designs will enable brands to find visually appealing ways to showcase their products Snapchat

By David Cohen

October 17, 2019

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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