Snapchat Begins Testing Dynamic Ads That Work Off Brands’ Product Catalogs

Several design templates are available for the format

Made-for-mobile templates and designs will enable brands to find visually appealing ways to showcase their products Snapchat

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. David Cohen is editor of Adweek's Social Pro Daily.