Snapchat Begins Rolling Out Here for You Feature for Users Who May Be Struggling

Searches for terms related to anxiety, depression, stress, grief, suicidal thoughts and bullying will surface the new tools

Here for You includes creative tools and lenses that promote safety and privacy Snapchat

Snapchat will begin rolling out a feature in the coming months, Here for You, which is aimed at providing proactive, in-application support to Snapchatters who may be experiencing a mental health or emotional crisis, or who just want to learn more about these types of issues. David Cohen is editor of Adweek's Social Pro Daily.