Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

Marketers can start using the tool now

The high-tech gadgets are going wide after months of buzz. Snap Inc.

Snapchat is adding ways to optimize campaign performance with the help of machine learning. 

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.