Snapchat Becomes a Partner in the #BeatTheVirus Platform

3 Lens Creators developed 4 AR lenses to stress the importance of social distancing

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Snapchat became the first official partner of #BeatTheVirus, a platform powered by facts, science and advanced data analysis and aimed at stressing the importance of staying home, social distancing and other methods of slowing the spread of Covid-19.

Parent company Snap Inc. teamed up with the Massachusetts Institute of Technology Media Lab and #BeatTheVirus to raise awareness of the best individual behaviors to collectively combat the coronavirus pandemic.

#BeatTheVirus is led by former Deputy U.S. Surgeon General Susan Blumenthal, Johns Hopkins University, McKinsey, the MIT Media Lab, Tufts Public Health and Tufts University School of Medicine, and Snap Inc.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in