Snapchat Becomes a Partner in the #BeatTheVirus Platform

3 Lens Creators developed 4 AR lenses to stress the importance of social distancing

The lenses will be available via both the flagship Snapchat app and the Snap Camera desktop app Snap Inc.

Snapchat became the first official partner of #BeatTheVirus, a platform powered by facts, science and advanced data analysis and aimed at stressing the importance of staying home, social distancing and other methods of slowing the spread of Covid-19. David Cohen is editor of Adweek's Social Pro Daily.