Snapchat and Wendy’s Partnered to Benefit the Dave Thomas Foundation for Adoption

$5 will go to the nonprofit for every use of a special marker tech AR lens

Wendy’s and Snapchat teamed up on an initiative to spur donations for the Dave Thomas Foundation for Adoption by creating a lens that uses the messaging application’s marker tech augmented reality technology.

The public nonprofit charity was created by late Wendy’s founder Dave Thomas in 1992 to help find permanent homes for children in foster care.

Starting Monday, cups in Wendy’s restaurants nationwide will feature a Snapcode that hungry Snapchatters can use to unlock the lens.

Once this is done, the Wendy’s logo comes to life and displays quotes from children and parents who were brought together by the DTFA.

And

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