Snapchat and Tumblr: Platforms for Innovation in Social Media Marketing (Report)

On Snapchat and Tumblr, marketers are able to test new strategies with highly engaged and growing audiences.

Startups are usually the home of the most innovative outlooks in social media. Any startup with a different approach or technology, like Instagram and Periscope, is often bought up by the larger networks. But others, like Snapchat, choose to go it alone. The 2016 State of Social Marketing report from Simply Measured gives us an insight into how these services are leading the industry in different ways.