Snapchat and the Ad Council Are Taking Their Because of You Initiative to the Next Level

It debuted last October in support of National Bullying Prevention Month

Because of You encourages teens to think about the power of their words and actions Snapchat

Snapchat and the Ad Council are expanding on the Because of You campaign they initially introduced last October in support of National Bullying Prevention Month.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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