Snapchat and the Ad Council Are Taking Their Because of You Initiative to the Next Level

It debuted last October in support of National Bullying Prevention Month

Snapchat and the Ad Council are expanding on the Because of You campaign they initially introduced last October in support of National Bullying Prevention Month.

Because of You encourages teens to think about the power of their words and actions and how they affect others.

The messaging application created filters, stickers and Snap Ads to raise awareness about bullying, and it reminded its users that they can report bullying or offensive content by pressing and holding on the Snap and tapping the flag button.

On Thursday, Snapchat and the Ad Council will co-host a Creators for Good Summit at the former’s Santa Monica Creator’s Lounge.

Creators

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in