Snapchat and HBO are using augmented reality to enhance the Game of Thrones experience at this year’s SXSW.
At the castle and battle-training area created in Austin, Texas, to promote the upcoming season of the Game of Thrones, Snapchat worked with HBO to create several AR components that added a digital layer to the real-life experience.
Using Snapchat’s AR marker tech—a tool that connects the digital AR technology in a phone to real-world objects—massive banners outside featuring various characters became digitally splattered with blood when scanned with the lens on the app’s camera.
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