Performance Marketing

Snapchat Advertisers Are Now Getting a Look at Data for Their App-Install Campaigns

Tune is powering the measurement play

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By Lauren Johnson

February 19, 2016

Marketers have demanded more performance stats from Snapchat, and now they are getting it.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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