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Marketers have demanded more performance stats from Snapchat, and now they are getting it.
According to sources, Snapchat is working with Tune—an app analytics company—to provide insights around the former's recently launched app-install ads. The Venice, Calif.-based tech company makes the move as it looks to compete with more-established digital platforms for more of brands' advertising dollars.
App-install ads are big business for online behemoths Facebook and Google, and Tune provides data on how many people downloaded and opened an app after clicking on ads.