Performance Marketing

Snapchat Advertisers Are Now Getting a Look at Data for Their App-Install Campaigns

Tune is powering the measurement play

By Lauren Johnson

February 19, 2016

Marketers have demanded more performance stats from Snapchat, and now they are getting it.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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