Performance Marketing

Snapchat Advertisers Are Now Getting a Look at Data for Their App-Install Campaigns

Tune is powering the measurement play

By Lauren Johnson

February 19, 2016

Marketers have demanded more performance stats from Snapchat, and now they are getting it.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet