Mobile

Snapchat Acquired Location Measurement Company Placed for $135 Million

Also confirms purchase of map app Zenly

Snapchat is betting on its location-based acquisitions to grow its advertising business.Illustration: Dianna McDougall; Source: Getty Images
By Lauren Johnson

August 11, 2017

Snapchat has been making some intriguing moves into location measurement and now the company is revealing how much it paid to acquire data company Placed.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

8 Stats That Sum Up What We Learned at Mobile World Congress

By Lauren Johnson

Performance Marketing

Snapchat Is Twice as Popular as Instagram When It Comes to Teens’ Favorite Social Apps

By Lauren Johnson

Performance Marketing

Mobile Marketers Are Starting to Only Charge Brands for Ads That Drive Foot Traffic to Stores

By Lauren Johnson

Performance Marketing

L’Oréal Is Letting Snapchat Users Apply Colorful Lipstick to Their Selfies for Valentine’s Day

By Lauren Johnson

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


5 Ways Brands Can Better Connect With Gen Z

By Max Pinas, Executive Creative Director, Dept


The Renaissance of Contextual Targeting

By Oracle Advertising


How Data Collaboration Opens a World of Possibilities for Marketers

By Maureen Noonan


The Metaverse Explained

By Dept