Snapchat Acquired Location Measurement Company Placed for $135 Million

Also confirms purchase of map app Zenly

Snapchat is betting on its location-based acquisitions to grow its advertising business. Illustration: Dianna McDougall; Source: Getty Images

Snapchat has been making some intriguing moves into location measurement and now the company is revealing how much it paid to acquire data company Placed.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.