Snapchat Acquired Location Measurement Company Placed for $135 Million

Also confirms purchase of map app Zenly

Snapchat is betting on its location-based acquisitions to grow its advertising business. Illustration: Dianna McDougall; Source: Getty Images

By Lauren Johnson

August 11, 2017

Snapchat has been making some intriguing moves into location measurement and now the company is revealing how much it paid to acquire data company Placed.

Lauren Johnson

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.