Snap Inc. Spectacles Are on Sale, But …

“Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles.


“Expect the unexpected” is the slogan for CBS reality competition show Big Brother, but it can also be applied to the way Snapchat parent Snap Inc. has handled the introduction and release of its Spectacles.

The company’s sunglasses with built-in video cameras were officially announced in late September in a story for The Wall Street Journal late on a Friday evening, likely due to a leak earlier that day by Business Insider.

Now, Spectacles are officially available to the general public—sort of.

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