Snap Took the Wraps off Spectacles 3, the Third Version of Its Camera Sunglasses

The limited-edition release ships this fall and is priced at $380

Close-up of Snap's Spectacles 3
The “3” in Spectacles 3 represents the version number, but it could also stand for 3D. Snap Inc.

Snap Inc. will ship the third edition of its Spectacles camera sunglasses this fall, saying that Spectacles 3 will be a “limited-edition” product, with a production run of “only a fraction” of the over 200,000 units it sold of its original Spectacles. David Cohen is editor of Adweek's Social Pro Daily.