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Snap Inc. continued its focus on direct-response marketers with its rollout of an advertising product suite Thursday geared specifically toward application marketers.
The company said the move was made with two key ideas in mind: bringing what’s best for apps to Snapchat with ad products that drive retention, lifetime value and maximum return on ad spend; and bringing the best of Snapchat into apps through experiences that will help keep users engaged.
Marketers focused on user acquisition can now select app installs as the objective for augmented
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