Noting that the number of global video viewers is projected to reach 2.72 billion in 2023, Snap Inc. commissioned a study from National Research Group to learn how Generation Z and millennials engage with video content and what to expect from the next era of mobile-first experiences.
NRG polled 1,000 smartphone owners between the ages of 13 and 35 in the U.S., from May 7 to 11, who had watched videos on their smartphones in the prior week.
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