Snap, NRG Study: Gen Z, Millennials Gravitate Toward Short-Form Premium Video Content

Respondents spend more time on their mobile devices than on TV, especially younger ones

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Noting that the number of global video viewers is projected to reach 2.72 billion in 2023, Snap Inc. commissioned a study from National Research Group to learn how Generation Z and millennials engage with video content and what to expect from the next era of mobile-first experiences.

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