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You are strolling on a sidewalk when you see this unusual-looking machine. You think it might be a vending machine, and, as you draw closer, you discover it's been "sleeping." You know that because you have, via motion sensors, "woken it up," and then you notice it has a big digital eye that seems to want to interact with you. OK, now you understand it is indeed a vending machine, yet it looks a bit like a Minions character, sounds like C-3P0 and is selling a device for $130.
You're not just going to keep on walking, especially if you're a Snapchat-loving millennial who's picked up on the style of the app's out-of-home marketing—and if you have enough room on your credit card to make the purchase.