Snap and Protein Agency Examined What Drives Friendships Around the World

The average social circle consists of 4.3 best friends, 7.2 good friends and 20.4 acquaintances

Friendship is the backbone of social networking platforms, and Snap Inc. teamed up with insights agency Protein Agency to discover more about how culture, age and technology influence friendships around the world.

Snap Inc.—Snapchat’s parent company—and the agency polled 10,000 people ages 13-75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the U.K., the United Arab Emirates and the U.S., and their findings were shared in The Friendship Report, which was released today.

“Snapchat was designed from the outset as a platform to enable self-expression and deeper relationships with your real friends, which has driven our interest in the complexities around friendship and differences across cultures,” said Snap head of consumer insights Amy Moussavi in a statement.



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