Smart-Depth: Adding More ‘Game’ to Social Games


[Editor’s note: Veteran social gaming product leader Henric Suuronen shares his thoughts, below, on how to add appealing, in-depth gaming features to social games.]

Social games are often criticized for lacking “real” gameplay mechanics or even missing a game entirely. In some cases this criticism is warranted but more complex games with more advanced game loops rarely have success on Facebook. So can’t social games on Facebook have more game to them?

I believe they can and they should.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in