Optichannel Marketing Campaigns Get an Additional Boost With Direct Mail

Not too long ago, we looked at how some of the biggest companies in the world — including Disney and Neiman Marcus — use optichannel customer experience strategies to deliver great marketing ROI. Even among big brands, though, the customer experience magic of Disney may be out of reach. So let’s take a look at how optichannel marketing is being used at a more reasonable level of investment by real, medium-sized businesses to significantly increase campaign effectiveness and bottom-line results.

Response-Lift Modeling Finds New Campers and New Revenue for Summer Learning Initiative

The hard part of operating any business focused on school-age children is the built-in rate of attrition.

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