Optichannel Marketing Campaigns Get an Additional Boost With Direct Mail

Not too long ago, we looked at how some of the biggest companies in the world — including Disney and Neiman Marcus — use optichannel customer experience strategies to deliver great marketing ROI. Even among big brands, though, the customer experience magic of Disney may be out of reach. So let’s take a look at how optichannel marketing is being used at a more reasonable level of investment by real, medium-sized businesses to significantly increase campaign effectiveness and bottom-line results.

Andre Chandra is the Founder and CEO of Propelo Media, an omnichannel direct marketing company that helps clients with lead generation, customer retention and brand building. We owe our business success on our set of Core Values, and they are: 1) Partner, Not Just Vendor, 2) One-stop-shop, 3) Never Shortsighted, and 4) Delight Our Clients. On a personal level, here are where his loyalties lie: a Cal Bear (Class of '00), a Washington Husky ('97), and a passionate Oakland Raiders/Golden State Warriors fan. He can be spotted holding his: wife, two kids, or an acoustic guitar — in that order.