Small Businesses Can Stock Up for the Connected Consumer

Amazon Pay's head of global merchant marketing on how we'll shop in the future

Since the introduction of Amazon’s signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping.

According to research conducted by Amazon last year, 39% of customers said they were quite comfortable starting their shopping journey in one channel (Alexa, for example) and ending it in another, like a physical store. About half said they would recommend a brand if it offers a seamless cross-channel experience.

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