Since the introduction of Amazon’s signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping.
According to research conducted by Amazon last year, 39% of customers said they were quite comfortable starting their shopping journey in one channel (Alexa, for example) and ending it in another, like a physical store. About half said they would recommend a brand if it offers a seamless cross-channel experience.
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