Amazon

Small Businesses Can Stock Up for the Connected Consumer

Amazon Pay's head of global merchant marketing on how we'll shop in the future

a woman speaking in a zoom call
At Adweek's Future of Shopping panel, marketers discussed how even in a connected world retail is ever-changing. Adweek

By Mónica Marie Zorrilla

July 1, 2020

Since the introduction of Amazon’s signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping.

Mónica Marie Zorrilla
@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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