Small Business Owners Aren't Using Instagram (Survey)

For most of the small business owners surveyed, social media seems too intimidating, and many admitted to not understanding how Instagram works

Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non-core social network.