The Rise of Chat Bots and Their Implications for Social Media
As e-commerce consumers become more comfortable interacting with machines online, chat bots will inevitably continue to dominate the online landscape.
Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Chat bots are the new black, sweeping all before them in an increasingly connected and online world. And as e-commerce consumers become more comfortable interacting with machines online, chat bots will inevitably continue to dominate the online landscape.
Chat bots, and the artificial intelligence technology that enables them, are on the rise and constantly evolving. While most chat bot tasks are relatively elementary for now, that is unlikely to be the case for long. Some independent research maintains that by the end of 2017, only about one-third of all customer-service queries will require the attention of human representatives.
Social
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in