Sling TV Is Partnering With Adobe for Programmatic Advertising

Inventory is available across on-demand and live programming

Sling’s programmatic advertising offering will let brands bid in real time. Sling TV

Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.