Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.
The offering, which is expected to be announced later today at the Adobe Summit in Las Vegas, will let marketers bid on Sling’s inventory via a private marketplace. Advertisers will also be able to target audiences on a cross-channel basis using first- and third-party data such as demographics, network and genre.
According to Adam Lowy, general manager for advanced TV, digital and analytics with Sling parent Dish Media, the service will allow digital and television buyers to buy media through the same platform.
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