How Companies Are Helping Us Sleep Better

The rest-focused category has grown in recent years

With global wellness trends becoming more ubiquitous, brands catering to sleep fitness are likely to flourish.
With global wellness trends becoming more ubiquitous, brands catering to sleep fitness are likely to flourish. CSA/Getty Images

Most people spend about a third of their lives in bed, but too many of us aren’t getting good quality sleep. A series of products promise to rectify this, by bringing tech to our everyday nighttime products in a bid for better “sleep fitness.”