Will Viewers Finally Be Able To Skip YouTube Ads?
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Are you tired of waiting through advertisements that you don’t care about when you watch videos from YouTube partners on YouTube? It looks like your troubles may be coming to a close, as YouTube gears up to launch a new type of ad called TrueView, which will give users a choice of three different ads or the option to watch no ads at all.
Advertising Age reported on the new TrueView ad units today. They write that, “For short-form content, a user may get a TrueView in-stream ad, which she can skip if she wishes.