Seeking to create a better video advertising experience, Minteye has built an ad unit that gives users the option to bypass pre-roll ads—but only after first interacting with an image that complements the ad.
AOL has partnered with Minteye to use its technology for its video inventory. Here's how the unit works: As a brand's pre-roll video begins playing, a slider tool pops up with instructions to "slide to fit and skip the ad." The user slides the scrubber to the right, bringing into focus an image from the advertiser, then clicks to skip the ad (see it in action here).
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