Skin Tone Ranges on Pinterest Added in 5 More Countries

Its Try On virtual lipstick AR experience is now live with over 10,000 shoppable shades

Pinterest extended the skin tone ranges feature it introduced in January 2019 to five more countries and added new brands to its virtual lipstick augmented reality Try On experience.

Skin tone ranges—which Pinterest originally began beta-testing in April 2018—are now available in Australia, Canada, Ireland, New Zealand and the U.K., joining the U.S.

Pinterest said the design and technology of the feature have been upgraded, and it is now three times as likely to detect multiple skin tone ranges in top search results than when it debuted.

The company added that the lipstick Try On experience is now live with over 10,000 shoppable shades across 48 million beauty Pins, and newly added brands include Cle de Peau, Nars

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