Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on “Comtent”–commerce based content–shows its impact on clicks and revenue.
Most companies engaged in content marketing are probably already using Comtent marketing. Comtent includes everything from buying guides, customer product reviews and top 10 lists. All of these things help to guide consumers towards other brand content, products and services.