How Commerce-Based Content Drives Clicks and Revenue

"Comtent" includes everything from buying guides to customer product reviews to top 10 lists, and it all works together.

Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on “Comtent”–commerce based content–shows its impact on clicks and revenue.