How Commerce-Based Content Drives Clicks and Revenue
"Comtent" includes everything from buying guides to customer product reviews to top 10 lists, and it all works together.
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Online advertising has become a holistic endeavor. More industries realize the power of influencer marketing, content marketing, social marketing and other interactive forms that add value for customers and marketers. A study from Skimlinks on “Comtent”–commerce based content–shows its impact on clicks and revenue.
Most companies engaged in content marketing are probably already using Comtent marketing. Comtent includes everything from buying guides, customer product reviews and top 10 lists. All of these things help to guide consumers towards other brand content, products and services.