Ad Tech

Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

Should help them compete against the Google-Facebook duopoly

Ad tech firms are working together to battle the space's biggest players.Getty Images
By Lauren Johnson & Marty Swant

July 18, 2017

Sizmek, a technology company that helps advertisers manage data, purchase digital ads and test ad creative, will buy programmatic advertising player Rocket Fuel for $145 million.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Microlearning


Maximize the Value of First-Party Data for Today and Tomorrow


Why Brands Should Embrace Supply Path Optimization Now


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


When Marketing Goes Haywire

By Smartsheet


How to Sell More on Instagram, Facebook and TikTok

By Productsup


Cracking the Code to Reach Professional Audiences

By Mediaocean