Ad Tech

Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

Should help them compete against the Google-Facebook duopoly

Ad tech firms are working together to battle the space's biggest players.Getty Images
By Lauren Johnson & Marty Swant

July 18, 2017

Sizmek, a technology company that helps advertisers manage data, purchase digital ads and test ad creative, will buy programmatic advertising player Rocket Fuel for $145 million.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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