Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

Should help them compete against the Google-Facebook duopoly

Sizmek, a technology company that helps advertisers manage data, purchase digital ads and test ad creative, will buy programmatic advertising player Rocket Fuel for $145 million.

The deal, announced today, should allow the private equity-backed Sizmek to harness Rocket Fuel’s artificial intelligence-powered platform while creating one of the largest independent marketing platforms. In theory, the deal will help Sizmek and Rocket Fuel combine their resources to compete with behemoths like Google and Facebook. According to the companies, they will now serve more than 20,000 advertisers and 3,600 agencies.

“The acquisition of Rocket Fuel brings omnichannel creativity and AI-enabled decisioning together under one roof, providing our clients with a self-service predictive marketing platform that optimizes campaigns across the entire media plan,” Mark Grether, executive chairman of Sizmek, said in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in