Sizing Up the CES Crapshoot

Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual Consumer Electronics Show in Las Vegas.

The question is, why?

CES no longer seems to be the peek into the future it once was back when Atari unveiled the first in-home gaming console or when Sony demoed the DVD. With major consumer electronics brands like Apple and Microsoft opting to introduce products at their own events and in the lead-up to the holiday shopping season, CES has transitioned from a gadgetry launch pad to “more of a networking thing,” said Digitaria CTO Chuck Phillips.

“From the marketer side, most of what’s on the show floor actually isn’t that interesting,” added David Berkowitz, vp of emerging media at 360i.



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